MoverStats estimates residential moves within Canada every quarter allowing you to have a more up-to-date view of changing Canadian neighbourhoods.
This database measures the number of people and households moving in and moving out of each census dissemination area (DA), along with selected demographics and a PRIZM® segmentation profile of movers at their destination based on their origin.
MoverStats estimates are built using privacy-compliant, mobile movement data that capture changes in nighttime locations in combination with Environics Analytics’ DemoStats database and PRIZM® segmentation system. These data are then used as inputs to models which create estimates that represent the residential population.
Access MoverStats in ENVISION to leverage easy-to-use reporting on the geographies you define or as a flat file to add these data to your existing tools.
Find which neighbourhoods have high movement activity and how they are changing
Track quarter-over-quarter or year-over-year to see shifting demographics in your trade areas
Leverage demographic and segmentation data to profile different movers in your area of interest
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PRIZM is a registered trademark of Claritas, LLC.