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MoverStats

Adapt your marketing strategy with data on new customers moving into your area

MoverStats estimates residential moves within Canada every quarter allowing you to have a more up-to-date view of changing Canadian neighbourhoods.

This database measures the number of people and households moving in and moving out of each census dissemination area (DA), along with selected demographics and a PRIZM® segmentation profile of movers at their destination based on their origin.

MoverStats estimates are built using privacy-compliant, mobile movement data that capture changes in nighttime locations in combination with Environics Analytics’ DemoStats database and PRIZM® segmentation system. These data are then used as inputs to models which create estimates that represent the residential population.

Access MoverStats in ENVISION to leverage easy-to-use reporting on the geographies you define or as a flat file to add these data to your existing tools.

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Locate movement activity

Find which neighbourhoods have high movement activity and how they are changing

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Track area changes

Track quarter-over-quarter or year-over-year to see shifting demographics in your trade areas

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Understand who’s moving

Leverage demographic and segmentation data to profile different movers in your area of interest

Want to see MoverStats in action?

Request a demo

What is in the MoverStats database?

 

  • Estimates are built using privacy-compliant, mobile movement data in combination with Environics Analytics’ DemoStats database and PRIZM® segmentation system
  • MoverStats measures the number of people and households moving in and moving out of each census dissemination area (DA) along with selected demographics and a PRIZM® profile of movers at their destination based on their origin
  • Available in ENVISION capturing all movers. Questions like, “How many movers from outside my community relocated into it?” can also be answered by EA analysts via project work
      Biracial couple holding boxes and smiling while moving into a house

      Illustrated female EA geek leaning on a purple bar chart

      Answer key questions like:

       

      • Where do I find the most movers to target with my products and services?
      • Do residents in my area move more or less often than average?
      • What is the profile of movers in my area? How is it different from those already here?
      • Is my area having a net inflow or outflow of population or households based on domestic movers?



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      PRIZM is a registered trademark of Claritas, LLC.

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      Get In Touch

      canadian flagEnvironics Analytics Group Ltd.

      33 Bloor Street East, Suite 400

      Toronto ON M4W 3H1

      Toll Free 1.888.339.3304

      american flagEnvironics Analytics Inc.

      1000 N. West Street, Suite 1200

      Wilmington, DE 19801

      Toll Free 1.888.339.3304