The all-new ClickScapes database captures up-to-date visitors and visits to thousands of mobile apps and websites to support organizations in identifying trends, targeting across channels and keeping an eye on the competition.
ClickScapes is built using aggregated and de-identified data from both mobile and home internet behaviours, along with DemoStats demographics, PRIZM segmentation and EA models. It is “Big Data” harnessed and normalized using benchmarking data, AI and data science best practices. The result is consistent, reliable and local trend information to enhance your existing web analytics and customer insights.
Profile your website visitors and app users, and compare to those of your competitors
Monitor weekly and monthly trends to track your own visits, your competitors’ and your category’s
Plan your communication strategy across media channels with richer website and app usage data
Understand your customers with app and website data categorized by companies and interests. When used in tandem with other EA digital variables included in Opticks databases powered by Vividata, Numeris and AskingCanadians, ClickScapes provides a rich view of Canadians’ online behaviours.
ClickScapes leverages billions of data points to help analysts:
Choose between ClickScapes and ClickScapes Trends to access two levels of insights. Variables in both products are categorized as a Home Internet derived web behaviour or a Mobile Internet derived web behaviour.
ClickScapes can help answer important questions to help plan your marketing strategies for omnichannel media execution. As a marketer, you'll get answers to questions such as:
Find more information about ClickScapes, including release notes, on our community website.
The main difference is the time periods for which data are available. ClickScapes contains data for yearly and quarterly time periods, reported as monthly averages (see FAQ #26 and #27), whereas ClickScapes Trends contains the same yearly and quarterly time periods as ClickScapes but adds in weekly and monthly time periods. ClickScapes Trends are updated monthly for the most current access to changing consumer browsing habits.
ClickScapes can be used for profiling website and app visitors and to gain a better understanding of the web preferences of your customers or markets. ClickScapes Trends builds on those capabilities and identifies how those profiles and preferences change on a weekly or monthly basis allowing users to identify and react to emerging trends. ClickScapes Trends licensees have access to ClickScapes.
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