The all-new ClickScapes database captures up-to-date visitors and visits to thousands of mobile apps and websites to support organizations in identifying trends, targeting across channels and keeping an eye on the competition.
ClickScapes is built using aggregated and de-identified data from both mobile and home internet behaviours, along with DemoStats demographics, PRIZM segmentation and EA models. It is “Big Data” harnessed and normalized using benchmarking data, AI and data science best practices. The result is consistent, reliable and local trend information to enhance your existing web analytics and customer insights.
Profile your website visitors and app users, and compare to those of your competitors
Monitor weekly and monthly trends to track your own visits, your competitors’ and your category’s
Plan your communication strategy across media channels with richer website and app usage data
Understand your customers with app and website data categorized by companies and interests. When used in tandem with other EA digital variables included in Opticks databases powered by Vividata, Numeris and AskingCanadians, ClickScapes provides a rich view of Canadians’ online behaviours.
ClickScapes leverages billions of data points to help analysts:
Choose between ClickScapes and ClickScapes Trends to access two levels of insights. Variables in both products are categorized as a Home Internet derived web behaviour or a Mobile Internet derived web behaviour.
ClickScapes can help answer important questions to help plan your marketing strategies for omnichannel media execution. As a marketer, you'll get answers to questions such as:
Find more information about ClickScapes, including release notes, on our community website.
Enhance your data with our privacy-compliant, authoritative databases. Choose from over 60 databases including financial, demographic, segmentation and behavioural data.
MobileScapes helps you to identify who is visiting your locations. Understand where your customers live, work and how often they visit.
Reach your best customers, track neighbourhood growth patterns and forecast trends with demographic data. We offer five proprietary, privacy-compliant databases.
PRIZM® segmentation classifies Canadians into 67 unique lifestyle types to help you better analyze and understand your prospects and customers.
Our industry experts publish timely analysis of behavioural data, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
Read our press release announcing the launch of ClickScapes and outlining how this breakthrough product enables marketers to better understand online and offline behaviour.
New data from Environics Analytics looking at Canadians’ mobile and home internet browsing patterns shows how our online habits have changed during the COVID-19 pandemic.
Watch our past presentation about ClickScapes, or register for upcoming webinars covering the latest trends impacting organizations across different sectors.
Find timely analysis from our industry experts and insights on how organizations are looking to mobile movement data and data analytics to inform recovery planning.