CommunityLife
CommunityLife helps you understand how connected Canadians feel to their communities, so you can plan outreach and messaging where they will matter most. Developed from Statistics Canada’s General Social Survey, the database measures the frequency of contact with family and friends, political activism, trust in public institutions and involvement in community groups and associations. It also covers volunteer activity, union membership, religious group affiliation and cultural group associations. The data are available at the postal code level and all higher levels of geography.
How it’s used
- Municipalities can use CommunityLife to gauge residents’ sense of belonging to their local communities and help plan community events and outreach programs focused on neighbourhoods where residents report lower levels of social connection.
- Non-partisan civic organizations can use CommunityLife to find neighbourhoods where residents report lower levels of political activism and trust in public institutions, and focus voter engagement programs where they are needed most.
- Retailers can use CommunityLife along with our PRIZM® segmentation system to see which segments their customers are most likely to belong to, including segments with a high propensity for civic engagement. Retailers can strengthen their brand with these segments by highlighting their community involvement as a part of their marketing strategy.
Sample questions it can answer
- How does voter participation differ from community to community?
- Which national symbols matter most to Canadians in different communities?
- How much trust do people place in their police departments?
- How strongly do people feel they belong to their community from region to region?
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Segmentation
Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems, including PRIZM, Canada’s leading consumer segmentation system.
Demographic
Reach your best customers, track neighbourhood growth patterns and forecast trends with demographic data covering age, sex, marital status, education, occupation, income, housing, cultural diversity and more. We offer five proprietary, privacy-complaint databases, which are built from multiple sources.
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