Opticks Switching Powered by CFSSS
Opticks Switching Powered by CFSSS shows financial institutions where customers are ready to move, so they can win new accounts and keep the ones they have. Built from Environics Research’s Canadian Financial Services Switching Study (CFSSS), it measures recent switching, loyalty and likelihood to switch across a broad range of financial products in every Canadian neighbourhood.
Available at the Dissemination Area (DA) level and linked to PRIZM®, Opticks Switching Powered by CFSSS helps organizations find acquisition opportunities and strengthen retention. It also reveals competitive market dynamics and lets organizations activate audiences based on switching behaviour. Institution-level insights are available at the Forward Sortation Area (FSA) level, giving a deeper view of market movement across financial service providers.
How it’s used
- Banks and credit unions can use Opticks Switching Powered by CFSSS to find where at-risk customers are concentrated and prioritize retention there. They can also see which institutions are winning new accounts in their markets, and for which products.
- Insurers can use Opticks Switching Powered by CFSSS to target acquisition where switching activity is highest, and use PRIZM segments to see which types of neighbourhoods are most likely to switch.
- Media planners and agencies can use Opticks Switching Powered by CFSSS to reach likely switchers through digital audiences in the activation marketplace.
Sample questions it can answer
- Where are customers across my market most open to switching, and where can I win them?
- Which institutions are winning new accounts in my markets, and for which products?
- Where are credit unions and digital banks gaining ground on the Big Five?
- Which PRIZM segments are most likely to switch, and how can I reach them before competitors do?
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Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems, including PRIZM, Canada’s leading consumer segmentation system.
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Develop engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 12 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. All of our behavioural data can be linked to PRIZM segments and are available at the postal code level.
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