Map showing Canadian smokers

Homescan Profiles


Homescan® Profiles offers valuable insights into Canadians' buying behavior for various packaged goods based on key metrics including penetration and spend. Derived from two years of tracking Nielsen's Homescan® Shopper Panel with over 14,000 households per year, the database contains data on aisle, brand, and category, comprising over 300,000 items. Available at various geographic levels down to the postal code in Canada, Homescan® Profiles, when combined with PRIZM® data, helps users segment customers for optimizing product mix or gaining a competitive edge within a category.

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Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems, including PRIZM, Canada’s leading consumer segmentation system.


Reach your best customers, track neighbourhood growth patterns and forecast trends with demographic data covering age, sex, marital status, education, occupation, income, housing, cultural diversity and more. We offer five proprietary, privacy-complaint databases, which are built from multiple sources.

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