Homescan

Homescan^® helps organizations understand which consumer packaged goods (CPG) Canadians are most likely to purchase and how spending patterns vary across markets. The data are derived from two years of NielsenIQ Consumer Panel data, representing 7,000+ participating households each year. The product library is organized across four levels:

Aisle: “ASL | Baked Desserts/Breakfast”

Aisle by Category: “ABC | Prepared Foods | Hot Cereals-Wheat Base”

Brand: “BRA | KLEENEX”

Brand by Aisle by Category: “BAC | Kool Aid | Cold Beverages | Fruit Drinks”

Homescan^® variables can be combined with PRIZM^®, Canada's premier segmentation system, to profile consumers with similar purchasing behaviours. Homescan^® is available through flat files and the ENVISION platform. ENVISION enables users to combine Homescan^® with other licensed Environics Analytics data to explore markets, generate reports and support planning decisions. Homescan^® is available across Canadian geographies excluding the territories.

What’s new?

The 2026 Homescan^® release includes updates to the consumer panel, product hierarchy and ENVISION reporting.

Changes to NielsenIQ's Consumer Panel methodology have resulted in stronger purchase signals, including higher purchase incidence and average spend. The 2026 product lines have also been updated to align with NielsenIQ’s current product hierarchy, reflecting refreshed product definitions and category organization.

New executive reports in ENVISION combine buyer and spending metrics, making it easier to identify categories and brands that outperform a selected benchmark. Ranking reports and flat file access continue to support business questions that require more detailed analysis.