Map showing Canadian smokers


Homescan® Profiles

Homescan® Profiles provide deeper insight into which Canadians are more likely to buy different packaged goods based on key metrics of consumption, usage and penetration. These profiles are derived from two years of tracking Nielsen’s Homescan® Shopper Panel for the more than 14,000 households per year that scan the UPC codes of products they purchase. The product library is coded to the PRIZM Spectra segments. The Homescan® Profiles database is divided into three libraries of data: department, brand and module. It contains more than 300,000 item, brand, category and retail shopper profiles. Homescan® Profiles is available at all levels of geography down to the postal code level in Canada, excluding the territories.

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Map of CAN Segmentation Data for PRIZM5 Spectra


Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems, including PRIZM, Canada’s leading consumer segmentation system.

Canadian Demographics map showing Maintainers 25 to 34


Reach your best customers, track neighbourhood growth patterns and forecast trends with demographic data covering age, sex, marital status, education, occupation, income, housing, cultural diversity and more. We offer five proprietary, privacy-complaint databases, which are built from multiple sources.

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