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Data

MobileScapes Plus

Flexible access to mobile movement data

MobileScapes Plus provides flexible access to standard and customized mobile movement data extracts outside of EA's ENVISION analytics platform. Deliver mobile movement data extracts to your analysts or work with our team to better understand population movement patterns and answer key questions specific to your business. Standard and customized data extracts, including weekly reports are available via API or as flat files. Choose weighted or unweighted data options and leverage EA's new geofence library for faster analysis and reporting. MobileScapes Plus makes it easy to incorporate mobile movement data into existing workflows, business intelligence tools, dashboards and project-based applications. Answer important questions about the movement, behaviours and preferences of citizens and consumers in a post-COVID-19 reality.

 


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Flexible delivery

Access standard and customized data through API calls, as data extract files and in project work

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Easily accessible

Connect to existing workflows, dashboards and business intelligence tools

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Highly customizable

Select format, variables, delivery type and frequency to suit your objectives

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What do you need to know about citizens and consumers?

MobileScapes Plus can help to answer:

 

  • How far away do my visitors likely live and work?
  • What does our trade area look like?
  • Where are my visitors coming from and what attractions are they seeing while here?
  • Do the events we sponsor attract consumers that match our target?
  • Who are our shoppers/visitors and what are their interests?
  • How do my shoppers/visitors and trade area compare to my competitors?

 

For more information about the MobileScapes database, visit our community site.

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See the Data in Action

Read about EA's recent mobile movement studies covered by the media, timely analysis from our industry experts and insights on how organizations are looking to mobile movement data and mobile analytics to inform their recovery planning.

 

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News Coverage

Find recent coverage of EA studies looking at how the COVID-19 crisis is impacting the Canadian population financially and socially.

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Measuring Canadian Travel Patterns

Understand the impact of COVID-19 on Domestic Overnight Visitors within Canada, its provinces, territories and tourism regions.

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COVID-19: A Neighbourhood View

We combined the City of Toronto’s COVID-19 case data with our population data to access a more nuanced view of the pandemic as it affects Toronto.

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Cottage Season As Usual?

Tensions rise over travel to cottage country amid the COVID-19 pandemic as people head to Ontario’s cottage country.

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Ready to really understand your customers?

Learn how MobileScapes Plus can help your business

MobileScapes Plus FAQs

Who uses MobileScapes Plus? keyboard_arrow_down

MobileScapes Plus is for analysts interested in pulling mobile movement data into their own business workflows, intelligence tools, dashboards or warehouses.

Why incorporate mobile movement data into your existing workflow? keyboard_arrow_down

Analyzing movement patterns helps businesses and organizations understand how behaviours have changed due to the COVID-19 pandemic, what those changes look like and how they compare to pre-pandemic behaviours.

Mobile movement patterns can be linked to other sources of data to access a full understanding of what change looks like for your citizens, prospects and customers and how best to adjust your strategy moving forward.

What are mobile movement data? keyboard_arrow_down

Mobile movement data are anonymized and permission-based data collected from location-enabled apps on mobile devices. The main sources of data are opt-in location-enabled applications on mobile devices and ad exchange platforms.  At its most basic level, raw mobile movement data provides a unique and persistent, yet anonymous, device ID, along with a date, time, and latitude/ longitude coordinates for each observation. We then take steps to ensure privacy, such as summarizing the data to periods of time. All observed latitude and longitude coordinates are moved to the nearest 6-digit postal code to ensure anonymity.

Researchers can then observe devices within a defined area such as a store, public square, or roadway for a given date and time range. Common evening location (CEL) and common daytime location (CDL) are inferred according to where these devices are most frequently observed during the day and at night. When analyzed correctly, mobile movement data can help you understand who’s visiting your locations, where your customers are coming from, how often they return and where else they might be going.

Is the MobileScapes database privacy compliant? keyboard_arrow_down

Yes. Our mobile movement data are collected only if the individual provides consent or permission. Consumers can easily change their level of location sharing overall or for individual mobile apps via their privacy settings on their mobile devices. Depending on the individual app settings, device holders can decide if a particular app should share their location while in use or block that permission outright. We actively participate in industry and association conversations in these areas, creating policies that protect individuals and allow for the responsible use of data.

To learn more about our privacy efforts, read our privacy policy.

More Ways to Access Mobile Movement Data

MobileScapes is the most comprehensive, accurate and up-to-date mobile movement database available for marketing and business applications. Choose from three easily accessible configurations to suit your various business needs: MobileScapes Out & About, MobileScapes ENVISION and MobileScapes Plus.


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MobileScapes Out & About

Discover who is starting to leave home as the economy re-opens, where they are going and at what time of day. Inform recovery plans using weekly monitoring reports to compare out-and-about activity week-over-week or versus the same time last year.

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MobileScapes ENVISION

Now ENVISION users can quickly analyze large volumes of mobile movement data by location using hand-drawn polygons, existing location files or the new EA geofence library. Easily connect movement data to EA's 30,000 data points to derive key insights and link to dashboards and custom reports.

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Mobile Analytics

Powerful insights come from understanding the movement patterns of a population. Find out what makes MobileScapes the most comprehensive, accurate and up-to-date mobile movement database in Canada.

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