Flexible access to automated mobile movement data
MobileScapes Plus provides flexible access to standard and customized mobile movement data extracts that integrate programmatically into your data stores or pipelines via an application programming interface (API).
Deliver data extracts to your analysts or work with our team to better understand population movement patterns and answer key questions specific to your business. Standard and customized data extracts, including weekly reports are available via API or as flat files.
Choose weighted or unweighted data options and leverage EA's new geofence library for faster analysis and reporting. MobileScapes Plus makes it easy to incorporate mobile movement data into existing workflows, business intelligence tools, dashboards and other applications.
Answer important questions about the movement, behaviours and preferences of citizens and consumers in a post-COVID-19 reality.
For more information about our API, visit our Developers Site.
Access standard and customized data extract files through API calls
Connect to existing workflows, dashboards and business intelligence tools
Select format, variables, delivery type and frequency to suit your objectives
Get started with MobileScapes Plus today
What do you need to know about citizens and consumers?
MobileScapes Plus can help to answer:
- How far away do my visitors likely live and work?
- What does our trade area look like?
- Where are my visitors coming from and what attractions are they seeing while here?
- Where are there concentrations within my store?
- Do the events we sponsor attract consumers that match our target?
- Who are our shoppers/visitors and what are their interests?
- How do my shoppers/visitors and trade area compare to my competitors?
For more information about the MobileScapes database, visit our community site.
See the Data in Action
Read about EA's recent mobile movement studies covered by the media, timely analysis from our industry experts and insights on how organizations are looking to mobile movement data and mobile analytics to inform their recovery planning.
Ready to really understand your customers?
Learn how MobileScapes Plus can help your business
MobileScapes Plus FAQs
MobileScapes Plus is for analysts interested in pulling mobile movement data into their own business workflows, intelligence tools, dashboards or warehouses.
Analyzing movement patterns helps businesses and organizations understand how behaviours have changed due to the COVID-19 pandemic, what those changes look like and how they compare to pre-pandemic behaviours.
Mobile movement patterns can be linked to other sources of data to access a full understanding of what change looks like for your citizens, prospects and customers and how best to adjust your strategy moving forward.
Mobile movement data are anonymized and permission-based data collected from location-enabled apps on mobile devices. The main sources of data are opt-in location-enabled applications on mobile devices and ad exchange platforms. At its most basic level, raw mobile movement data provides a unique and persistent, yet anonymous, device ID, along with a date, time, and latitude/ longitude coordinates for each observation. We then take steps to ensure privacy, such as summarizing the data to periods of time. All observed latitude and longitude coordinates are moved to the nearest 6-digit postal code to ensure anonymity.
Researchers can then observe devices within a defined area such as a store, public square or roadway for a given date and time range. Common evening location (CEL) and common daytime location (CDL) are inferred according to where these devices are most frequently observed during the day and at night. When analyzed correctly, mobile movement data can help you understand who’s visiting your locations, where your customers are coming from, how often they return and where else they might be going.
Yes. Our mobile movement data are collected only if the individual provides consent or permission. Consumers can easily change their level of location sharing overall or for individual mobile apps via their privacy settings on their mobile devices. Depending on the individual app settings, device holders can decide if a particular app should share their location while in use or block that permission outright. We actively participate in industry and association conversations in these areas, creating policies that protect individuals and allow for the responsible use of data.
More Ways to Access Mobile Movement Data
MobileScapes is the most comprehensive, accurate and up-to-date mobile movement database available for marketing and business applications. Choose from three easily accessible configurations to suit your various business needs: MobileScapes Out & About, MobileScapes ENVISION and MobileScapes Plus.