MobileScapes Plus

MobileScapes Plus is for analysts interested in pulling mobile movement data into their own business workflows, intelligence tools, dashboards or warehouses.

Analyzing movement patterns helps businesses and organizations understand how behaviours have changed due to the COVID-19 pandemic, what those changes look like and how they compare to pre-pandemic behaviours.

Mobile movement patterns can be linked to other sources of data to access a full understanding of what change looks like for your citizens, prospects and customers and how best to adjust your strategy moving forward.

Mobile movement data are anonymized and permission-based data collected from location-enabled apps on mobile devices. The main sources of data are opt-in location-enabled applications on mobile devices and ad exchange platforms.  At its most basic level, raw mobile movement data provides a unique and persistent, yet anonymous, device ID, along with a date, time, and latitude/ longitude coordinates for each observation. We then take steps to ensure privacy, such as summarizing the data to periods of time. All observed latitude and longitude coordinates are moved to the nearest 6-digit postal code to ensure anonymity.

Researchers can then observe devices within a defined area such as a store, public square, or roadway for a given date and time range. Common evening location (CEL) and common daytime location (CDL) are inferred according to where these devices are most frequently observed during the day and at night. When analyzed correctly, mobile movement data can help you understand who’s visiting your locations, where your customers are coming from, how often they return and where else they might be going.

Yes. Our mobile movement data are collected only if the individual provides consent or permission. Consumers can easily change their level of location sharing overall or for individual mobile apps via their privacy settings on their mobile devices. Depending on the individual app settings, device holders can decide if a particular app should share their location while in use or block that permission outright. We actively participate in industry and association conversations in these areas, creating policies that protect individuals and allow for the responsible use of data.

To learn more about our privacy efforts, read our privacy policy.