VaccineInsightsVaccineInsights sheds light on the reasons behind COVID-19 vaccine-confidence and vaccine-hesitancy. This unique database helps government and public health communicators identify and understand vaccine-hesitant populations in Canada so that behavioural change efforts can be more relevant, targeted and effective.
The VaccineInsights database contains about 100 variables from two specialized survey sources, Caddle and BEworks in collaboration with AskingCanadians by Delvinia. By combining both surveys, researchers, analysts and marketers can understand what populations
are willing, unwilling or unsure about getting the vaccine and breaks down the motivations behind that behaviour. When linked to Environics Analytics PRIZM data, users can analyze vaccine-hesitant populations at a local geographic level which can be personified for better messaging and targeting.
Our October 2021 release of VaccineInsights also includes new variables to help businesses navigate the COVID-19 pandemic economic recovery.
Access current consumer vaccination trends data to keep up-to-date in a rapidly changing environment.
Easily link PRIZM data to understand who vaccine-hesitant populations are and how best to connect with them.
Tailor your response to ensure behavioural change efforts are more relevant, targeted and effective.
Access a total of 67 variables from Caddle and BEworks in collaboration with AskingCanadians by Delvinia to understand vaccination intention and the underlying cognitive factors that drive vaccine-confidence.
Caddle data provides 18 variables and indicates if respondents are willing, unwilling or unsure about getting the vaccine, if they think the vaccine is safe and where they prefer to get vaccinated.
BEworks cognitive and behavioural model data provides 49 variables to understand the factors that influence motivations behind vaccine-confident and vaccine-hesitant behaviour. The four key cognitive factors include:
To help re-opening businesses manage the COVID-19 landscape as part of recovery, our latest release of VaccineInsights captures additional consumer behaviour and attitudes, including:
Find more information about VaccineInsights including metadata and release notes on our community website.
Public health organizations, pharmaceutical retail chains and human resource departments can use VaccineInsights to:
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Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
What if healthcare professionals could tap into their patients' internal motivations to increase buy-in toward treatment plans and slow the progression of the disease?
Explore our interactive story map leveraging PRIZM segmentation to see how vaccine confidence varies across lifestyle segments and across Canada.
Environics Analytics’ Chief Demographer, Dr. Doug Norris, reviews the extent to which population subgroups were initially affected and how they have come back by the end of 2020.
We combined the City of Toronto’s detailed COVID-19 case data with EA’s newly released population data to access a more nuanced view of the COVID-19 pandemic as it affects Toronto.
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