VaccinePlus
VaccinePlus is a health data product that provides insights into how Canadians perceive and engage with vaccinations as part of their overall health. It captures attitudes, confidence levels, and behavioural patterns related to vaccines, enabling public health professionals to design more effective communication strategies and interventions.
Beyond vaccinations, the data explore medical conditions, treatment and medication experiences, healthcare opinions and sources of health information. It also provides detailed insights into GLP-1 medications, from current usage and reasons for use to lifestyle impacts, barriers and future consideration.
The data are sourced from a national survey conducted by Caddle Inc., a loyalty-based insights collection platform, with responses from nearly 20,000 Canadian panelists in June/July 2026.
What’s New?
The 2026 release of VaccinePlus introduces several updates that enhance the depth and usability of the database.
Enhancements include new variables that capture:
- an expanded set of medical conditions
- additional reasons for not vaccinating against RSV and pneumonia
- a large new category on GLP-1, covering usage, purpose of use, lifestyle impact, likelihood to start and factors preventing usage
These updates enable more targeted analysis of vaccine-related behaviours and public health outreach strategies.
How it’s used
- Optimize vaccine delivery strategies by understanding preferred vaccination locations and openness to receiving multiple vaccines in one appointment.
- Target vaccine education campaigns by identifying populations who are unaware of vaccines for conditions like HPV, RSV, Shingles, Pneumonia or who express hesitancy due to concerns about side effects or lack of information.
- Explore how specific medical profiles influence vaccine uptake, trust in healthcare and openness to new treatments. This supports more personalized public health messaging and intervention strategies.
Sample questions it can answer
- Where do people source their information regarding vaccinations? What information is needed before getting vaccinated?
- What is the estimated demand for vaccinations by geography?
- Who is currently using GLP-1 medications and for what purposes?
- What factors prevent Canadians from starting GLP-1 medications?
- What health conditions are Canadians currently living with?
- Who do Canadians turn to for trusted health recommendations?
VaccinePlus variables are updated annually.
Get in touch to learn more.
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Industry Insights and Trends
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
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