Opticks Digital powered by Vividata provides a unique view of digital behaviours with rich data on users of over 1,100 apps and websites. It is cross-tabulated with over 30 categories of behaviours across advertising, media, online shopping and psychographic themes.
With data modelled from Vividata’s opt-in panel and their Study of Canadian Consumers (SCC), Opticks Digital provides a combination of granular online activity with the ability to tie this activity to relevant customer segments to drive greater insights into marketing messaging, media planning and execution and online shopping behaviour.
The database is updated annually and available down to the postal code level. Link to other EA databases to inform campaigns and media strategy.
Opticks Digital captures digital behaviours using privacy compliant, opted-in, metering technology embedded in the devices of a digital panel of Canadians aged 18+.
Leverage data on digital users across media channels to create a robust media plan driving to your websites and apps
Leverage cross-tabulations of visit data and psychographics to develop your messaging for different types of consumers
Understand which PRIZM® segments are frequent vs. occasional visitors
- Mapping - Variable
- Ranking Variables – Trade Area
- Ranking Variables – Customers
- Ranking Variables – Target Group
- Ranking Areas – Variable
- Consumption Profile – Variable
Enhance your data with our privacy-compliant, authoritative databases. Choose from over 60 databases including financial, demographic, segmentation and behavioural data.
PRIZM is a registered trademark of Claritas, LLC.