Map showing Canadian smokers

Data

Mobility Analytics

 

Enhance what you know about visitors to your store, branch or restaurant with mobility analytics. With our team of experts and easy-to-use platform, you will be able to quickly analyze high volumes of complex data and enhance it by adding demographic, psychographic and lifestyle data to generate detailed visitor profiles, help keep tabs on the competition and bring a new advantage to the site selection process.

While mobility data can be complicated, ENVISION5 makes it easy. Our cloud-based, platform purpose-built for marketers and insights managers enables you to produce clear and meaningful results within a few simple clicks. Our mobility data can be integrated with demographic, lifestyle, social values and spending information within segmentation systems like PRIZM5, giving you a more complete profile of consumers in any trade area or location.

1Define a geofence
geofence

Through our mobility data extract tool users simply draw a shape box around your target location.

 2Set your date and time range
set date and time

Visitor behaviours can change over the course of day; our tool lets you zero in on different times to help you understand how that affects your organization.

3Get results
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ENVISION5 will allow users to map their results and generate executive reports, including drive-time area maps based on mobility visitors, visualize target groups, build executive dashboards and more.

 

Whether you have visitor data or not, our platform will give you insights that would not be possible otherwise. With our mobility data in ENVISION5 you can:

 

General_RoadMap
Track Customer Journey: Identify where visitors were before and after shopping at your stores.
General_Penetration
Gain Competitive Insights: Understand the visitor profile for nearby competitors and how their trade areas interact with your own.
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Improve Retail Site Selection: Pinpoint where your most frequent visitors are coming from to identify expansion opportunities and where to focus local marketing.
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Validate Sponsorship Opportunities: Determine if your sponsorship initiatives are aligned with your target market.
General_Shopping
Measure Loyalty: Monitor visitor cross-shopping patterns and assess the impact on your business.
General_ActiveNewHighValueCustomers
Analyze Consumer Traffic: Spot the differences between consumers who made a purchase with everyone who visited your location.
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Measure Brand Visibility: Track and profile consumers who have visited your locations or been exposed to your outdoor marketing.
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Build Enhanced Customer Profiles: Quickly link mobile data back to smaller area data and PRIZM5 segments to get a clearer picture of your target market.

 

Additional services

Standard Reports: Clients who don't have the means to access mobility analytics themselves can order a standard report, which can be used to study their property and compare those findings against a competitor.

Consulting Services: For larger, custom projects we offer consulting services to provide hands-on support to deliver the results you need. These services are ideal for large areas looking for patterns between multiple points.

Custom Reporting Tools: Organizations looking to view the data in a unique way to inform their decision-making process can bring our mobility analytics data directly into their own custom reports to monitor on-going changes within their market areas.

 

Environics Analytics employs strict data security and privacy protocols to ensure all of our data is anonymized and privacy compliant. We only access consent-based mobility data which comes from devices held by consumers who have agreed to share their location information.

 

Want to know more about our Mobile Analytics database?

We're here to help.

Map of CAN Segmentation Data for PRIZM5 Spectra

Segmentation

Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM5, Canada’s leading consumer segmentation system.

CAN Behavioural Data showing Quick Service Restaurants

Behavioural

Develop more engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 10 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. These data can all be linked to PRIZM5 segments and to the postal code (FSALDU) level.  

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Keep up to date on the latest trends that will affect your organization and discover the latest advancements in our services and product offerings. Register for upcoming webinars or access our past presentations.

 

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