CommunityHealth provides marketers with approximately 500 variables to better understand and target Canadians based on health-related topics, including their ailments, self-perceived health, health care utilization, illicit drug, tobacco and alcohol use, sexual health and contraception, mental health, body mass index and physical activity levels.
The database is derived from the Canadian Community Health Survey (CCHS) administered by Statistics Canada, which collects detailed information on the health status of Canadians. The survey collects views from approximately 113,000 respondents, aged 12 and older, from households across all provinces and territories.
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