Experian Automotive is a global leader in data intelligence and is transforming the way the automotive industry uses auto data to drive insights. Detailed data provide more options for analysis and offer a better understanding of the very competitive automotive landscape.
In partnership with Experian, we have created two new databases:
These databases provide detailed vehicle information down to the dissemination area (DA) level, and profiles can be created by combining DA-level AutoView data with PRIZM segments. By examining the complete universe of vehicles operating in an area, users can gain valuable insights to determine everything about the size and composition of the market opportunity.
The NVR database includes 492 variables which include category classifications that make it easy to navigate the new vehicle registrations:
The TVIO database includes 816 variables which include category classifications that make it easy to navigate the total vehicles in operation:
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