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Data

MobileScapes

Mobile movement data, updated daily

MobileScapes is the most accurate, comprehensive and up-to-date mobile movement database available for marketing and business applications. The MobileScapes database combines three sources of anonymized and permission-based data collected from location-enabled mobile devices and employs best practices in spatial data processing and analysis. Data is available at the postal code level and can be linked to EA’s 30,000 data points including demographic, lifestyle, social values and spending information from our PRIZM segmentation system, which makes it possible to develop detailed profiles of consumers in any trade area or location whether you have customer data or not. 

Use MobileScapes to identify who is visiting your locations, how often, and where they live and work to make informed decisions around products, program development, marketing, messaging, recovery planning and staffing levels. Choose from three easily accessible configurations, MobileScapes ENVISION, MobileScapes Out & About and MobileScapes Plus to suit your various business needs. 

 


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Easily accessible

Access via EA’s analytics platforms, through API calls, as data extract files and in project work.

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Near real-time

Updated daily to better understand the movement patterns of Canadians.

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Privacy compliant

Combines three sources of high-quality, anonymized and permission-based data.

Need mobile movement data to inform your recovery strategy?

 



MobileScapes Product Suite

The most comprehensive, accurate and up-to-date mobile movement database available for marketing and business applications. 

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MobileScapes Out & About

Discover who is starting to leave home as the economy re-opens, where they are going and at what time of day. Inform recovery plans using weekly monitoring reports to compare out-and-about activity week-over-week or versus the same time last year.

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MobileScapes ENVISION

Now ENVISION users can quickly analyze large volumes of mobile movement data by location using hand-drawn polygons, existing location files or the new EA geofence library. Easily connect movement data to EA's 30,000 data points to derive key insights and link to dashboards and custom reports.

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MobileScapes Plus

Access standard and customized mobile movement data extracts, including weekly reports, via API or as flat files. Choose weighted or unweighted data options, select larger polygon sizes and leverage EA's new geofence library.

Mobile movement data and recovery planning

Connecting mobile movement data with traditional data provides incremental and actionable insights on consumers and citizens – their movement patterns, where they live, shop and play, as well as where and how to connect with them.


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MobileScapes features and benefits

 

Comprehensive, accurate, anonymized and privacy-compliant mobile movement data.

  • Updated daily
  • Weighted to the general population for an accurate representation
  • Available at the postal code level and linked to EA’s 30,000 data points
    • Easily accessible through EA’s analytics platforms, via API calls, as data extract files and in project work
    • Identify who is visiting your locations, how often they visit, where they live and work
    • Integrate mobile movement data with EA's PRIZM segmentation system to develop detailed profiles of consumers in any trade area or location whether you have customer data or not

    For release notes and more information, visit our community site.

    Demonstration of geofencing in ENVISION software
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    Answer important sector-specific questions, quickly

     

    Government: Which groups of citizens are beginning to access parks and other green spaces? Who is starting to frequent local businesses? Or use public transportation?

    Retail: How quickly are different parts of the population heading back to bricks-and-mortar locations? How do changing shopper patterns impact staffing and store hours?

    Financial: Are the same segments coming back to branches as during pre-pandemic times? Which audiences are a priority for additional online services?

    Grocery and CPG: How have shopper patterns changed pre- and post-pandemic? How can this help with sales forecasting?

    Travel and tourism: How do visitor volumes to a region compare to the same time last year? Who is most likely to come back soon?


        Privacy compliant mobile movement data

         

        The MobileScapes database combines privacy-compliant mobile movement data from three high-quality sources. Anonymized and permission-based data are collected from apps that are location-enabled on mobile devices and our mobility data are collected only if consent or permission is provided by the individual to ensure complete privacy-compliance. 

        Environics Analytics is committed to protecting consumer privacy and data security in all respects, including our use of mobile movement data. We actively participate in industry and association conversations in these areas, creating policies that protect individuals and allow for the responsible use of data. Read our privacy policy to learn more.

         


            Ready to really understand your customers?

            Learn how MobileScapes can help your business

            Mobile movement data insights and trends

             Read about EA's recent mobile movement studies covered by the media, timely analysis from our industry experts and insights on how organizations are looking to mobile movement data and mobile analytics to inform their recovery planning.

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