MobileScapes is the most accurate, comprehensive and up-to-date mobile movement database available for marketing and business applications. The MobileScapes database combines three sources of anonymized and permission-based data collected from location-enabled mobile devices and employs best practices in spatial data processing and analysis. Data is available at the postal code level and can be linked to EA’s 30,000 data points including demographic, lifestyle, social values and spending information from our PRIZM segmentation system, which makes it possible to develop detailed profiles of consumers in any trade area or location whether you have customer data or not.
Use MobileScapes to identify who is visiting your locations, how often, and where they live and work to make informed decisions around products, program development, marketing, messaging, recovery planning and staffing levels. Choose from three easily accessible configurations, MobileScapes ENVISION, MobileScapes Out & About and MobileScapes Plus to suit your various business needs.
Access via EA’s analytics platforms, through API calls, as data extract files and in project work.
Updated daily to better understand the movement patterns of Canadians.
The most comprehensive, accurate and up-to-date mobile movement database available for marketing and business applications.
Discover who is starting to leave home as the economy re-opens, where they are going and at what time of day. Inform recovery plans using weekly monitoring reports to compare out-and-about activity week-over-week or versus the same time last year.
Now ENVISION users can quickly analyze large volumes of mobile movement data by location using hand-drawn polygons, existing location files or the new EA geofence library. Easily connect movement data to EA's 30,000 data points to derive key insights and link to dashboards and custom reports.
Access standard and customized mobile movement data extracts, including weekly reports, via API or as flat files. Choose weighted or unweighted data options, select larger polygon sizes and leverage EA's new geofence library.
Connecting mobile movement data with traditional data provides incremental and actionable insights on consumers and citizens – their movement patterns, where they live, shop and play, as well as where and how to connect with them.
Comprehensive, accurate, anonymized and privacy-compliant mobile movement data.
For release notes and more information, visit our community site.
Government: Which groups of citizens are beginning to access parks and other green spaces? Who is starting to frequent local businesses? Or use public transportation?
Retail: How quickly are different parts of the population heading back to bricks-and-mortar locations? How do changing shopper patterns impact staffing and store hours?
Financial: Are the same segments coming back to branches as during pre-pandemic times? Which audiences are a priority for additional online services?
Grocery and CPG: How have shopper patterns changed pre- and post-pandemic? How can this help with sales forecasting?
Travel and tourism: How do visitor volumes to a region compare to the same time last year? Who is most likely to come back soon?
The MobileScapes database combines privacy-compliant mobile movement data from three high-quality sources. Anonymized and permission-based data are collected from apps that are location-enabled on mobile devices and our mobility data are collected only if consent or permission is provided by the individual to ensure complete privacy-compliance.
Read about EA's recent mobile movement studies covered by the media, timely analysis from our industry experts and insights on how organizations are looking to mobile movement data and mobile analytics to inform their recovery planning.
Find recent coverage of EA studies looking at how the COVID-19 crisis is impacting the Canadian population financially and socially.
Understand the impact of COVID-19 on Domestic Overnight Visitors within Canada, its provinces, territories and tourism regions.
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The City of Toronto’s COVID-19 case data combined with EA’s population data to access a more nuanced view of the pandemic.
Tensions rise over travel to cottage country amid the COVID-19 pandemic as people head to Ontario’s cottage country.
Use our privacy-compliant MobileScapes to identify who’s visiting their locations, see where they live and work and how often they visit. By combining best practices in processing spatial data with privacy-friendly lifestyle segmentation,
MobileScapes helps users develop a stronger understanding of their visitor profile by time of day and day of week to make informed decisions around their products, marketing, messaging and staffing levels. The anonymized and permission-based data
is drawn from location-enabled mobile devices. We then integrate the data with demographic, lifestyle, social values and spending information from our PRIZM segmentation system, which makes it possible to develop detailed profiles of consumers in
any trade area or location whether you have customer data or not.
Through our mobile data extract tool users simply draw a shape box around your target location.
Visitors' behaviour can change over the course of day; our tool lets you zero in on different times to help you understand how that affects your organization.
ENVISION will allow users to map their results and generate executive reports, including drive-time area maps based on mobile visitors, visualize target groups, build executive dashboards and more.
Whether you have visitor data or not, our platform will give you insights that would not be possible otherwise.
Standard Reports: Clients who need ad-hoc analysis with relatively simple requirements may prefer a standard report, which can provide practical mobile data-driven insights around their location or that of a competitor.
Consulting Services: For larger, custom projects we offer consulting services to provide hands-on support to deliver the results you need. These services are ideal for large areas looking for patterns between multiple points.
Custom Reporting Tools: Organizations looking to view the data in a tailored way to inform their decision-making process can bring our mobile analytics data directly into their own custom reports to monitor on-going changes within their
Environics Analytics employs strict data security and privacy protocols to ensure all of our data are anonymized and privacy compliant. We only access consent-based mobile data which come from devices held by consumers who have agreed to share their
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