Map showing Canadian smokers

Data

PRIZM5

PRIZM5 segments capture current demographics, lifestyles, consumer behaviours and settlement patterns in Canada. PRIZM5 is the latest release of the pioneering segmentation system from Environics Analytics that classifies Canada’s neighbourhoods into 68 unique lifestyle types. Continuing with methodology that integrates geographic, demographic and psychographic data, PRIZM5 incorporates the latest authoritative data from nearly a dozen demographic, marketing and media sources to help you better analyze and understand your customers and markets.

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Canadian Demographics map showing Maintainers 25 to 34

Demographic

Reach your best customers, track neighbourhood growth patterns and forecast trends with demographic data covering sex, age, education, housing, cultural diversity, occupation, income levels and marital status. We offer five proprietary databases built from multiple sources. 

CAN Behavioural Data showing Quick Service Restaurants

Behavioural

Develop more engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 10 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. These data can all be linked to PRIZM5 segments and to the postal code (FSALDU) level.

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